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Commonwealth Bank Ads & Commercials Archive › Commonwealth Bank Television Commercials & Cinema Ads

Commonwealth Bank: "Anthem" TV Commercial by Goodby Silverstein & Partners

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Advertiser:	Commonwealth Bank of Australia
Brand name:	Commonwealth Bank
Agency:	Goodby Silverstein & Partners
Country:	United States
Category:	Banking & Financial Services
Released:	January 2008
	Credits & Description: Australia's The Commonwealth Bank's long-awaited branding campaign from Goodby Silverstein & Partners, San Francisco is a case of art imitating life and is based around a sitcom about an Australian bank working with its crazy American advertising agency. Launching on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis the mokumentary style campaign kicks off with the 60-second spot, Anthem. Product : Commonwealth Bank Agency : Goodby Silverstein & Partners, San Francisco Creative Director: Rich Silverstein, Steve Simpson Art Director: Feh Tarty, Will Hammond, Hunter Hindman Copywriter: Pat McKay, Chris Beresford-Hill, Rick Condos Agency Producer: Barbro Eddy, Jake Grand Director : Eric Lynne Prod. Co. : Partizan Country : United States of America The TV Commercial titled Anthem was done by Goodby Silverstein & Partners advertising agency for brand: Commonwealth Bank in United States. It was released in the Jan 2008. Show all credits

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