| Examples: SEGA, Condemned 2, AUSTRALIA, CLEMENGER BBDO |
Advertising campaign "Condemned 2 (Offset the Evil)"
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Campaign "Condemned 2 (Offset the Evil)" →
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Condemned 2: Offset The Evil (Case study)
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| Released: | July 2009 |
| Advertiser: | SEGA  |
| Brand name: | Condemned 2 |
| Agency: | CLEMENGER BBDO |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure
|
| Awards: |
NYF 2009 Digital Bronze
|
| Tags: |
Award show winner
|
Credits:
Condemned 2 - Sega's new gaming title - is a horrifically dark and twisted game. It's loaded with violence, blood, horror and murder. This fact had to be communicated to an audience that has 'seen it all before'
Philosophy/Solution
Give people the opportunity to offset their 'evil footprint' – the terrible mental side effects created only by playing Condemned 2. A micro site was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical virals. These allowed users to counteract the horrors of Condemned 2.
www.awardsubmissions.com.au/offsettheevil/interactive_campaign.html
Agency: Clemenger BBDO SydneyAdvertiser: Sega
Brand Name: Condemned 2
Awards: Cannes Lions - International Advertising Festival, 2009 (Bronze Lion) for Interactive Campaign
The New York Festivals International Advertising Awards in All Media, 2009 (Bronze World Medal) for Recreational