Crest: Look Who's Smiling

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Released:	March 2009
Advertiser:	Procter&Gamble
Brand name:	CREST TOOTHPASTE
Agency:	SAATCHI & SAATCHI LEBANON
Country:	Ливан
Category:	Toiletries & pharmaceuticals
Awards:	Dubai Lynx 2009 Cinema Silver

Credits:

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title: LOOK WHO'S SMILING
Advertiser/Client: PROCTOR & GAMBLE
Product/Service: CREST TOOTHPASTE
Advertising Agency, City: SAATCHI & SAATCHI LEBANON, Beirut
Country: LEBANON
Advertising Agency, City: SAATCHI & SAATCHI LEBANON, Beirut
Country: LEBANON
Chief Creative Officer: Eli Khoury
Creative Director: Samer Younes/Odile Riachi
Copywriter: Nizar El Hindi/Maral Ghanma
Agency Producer: Eli Zreik/Marie-christine Melhem
Production Company, City: CITY FILMS, Beirut
Country: LEBANON
Producer: Joyce Hadifé

Synopsis
A simple smile can change everything for the better… In a country where negativity seems to rule in politics, in speeches and in the news, a simple smile from these politicians has the power to create massive amounts of optimism and good will. Crest have always endorsed healthy beautiful smiles, and is now encouraging all Lebanese politicians, on all sides, to turn that frown upside down.