CSX: Breathe

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Released:	October 2009
Advertiser:	CSX RAILROADS
Brand name:	CSX FREIGHT TRAINS
Agency:	MULLEN
Country:	USA
Category:	Transport, travel & tourism

Credits:

A new CSX TV spot developed by Mullen in Winston-Salem, N.C., emphasizes the benefits of rail on the environment in a whole new way. Titled Breathe, the only sound heard is people taking deep breaths during quick cuts of them during various activities. The copy informs viewers that CSX trains can move a ton of freight 436 miles on one gallon of gas and, by using less fuel, CSX reduces emissions into the air — which is good news for anyone who breathes.

Agency: Mullen, Winston-Salem
Group Creative Director: Mark Fisher
Copywriter: Nate Hafer
Art Director: Justin Mace
Agency Producer: Peter Hullinger
Production Company: Park Pictures, New York
Director: Joaquin Baca-Asay
Executive Producer: Jackie Kelman Bisbee
DP: Joaquin Baca-Asay
Editor: Avi Oron @ Bikini Edit
Telecine: CO3
Colorist: Billy Gabor
VFX: Brickyard
Music: Stimmung
Music Producer: Kelly Fuller
Audio Post: Audio Engine
Audio Mixer: Rob DiFondi