In total there will be 50 spots in this campaign, all by Head Gear Animation Toronto. There are 19 completed now and the remainder will be completed between now and Christmas. As each spot is completed, it begins airing.
Although short, they are full commercials. Through testing the agency discovered that teens (the target audience) have a low attention span and so they decided to make a whole bunch of very short ads.
The agency requested that they be made odd, quirky yet also rich. The concept is to have a different look for each spot, which was a wonderful opportunity for Head Gear as they got to pull out all the animation stops and dig deep into their artistic brains. The campaign draws on the full range of animation styles: stop motion, claymation, cel, 2D, collage, etc, etc.
Credits: Client: Dairy Farmers of Canada Agency: Due North Communications, Toronto Creative Director: Karen Howe Copywriter: David Gee Art Director: Shawn Wells Directors: Steve Angel, Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan Animators: Steve Angel, Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan Compositors: Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan, Kyle Griblin Producer: Kathryn Rawson Production Company: Head Gear Animation, Toronto Editorial: Head Gear Animation, Toronto Sound Design: Head Gear Animation, Toronto Sound Mix: Deschamps Studios, Toronto
The TV Commercial titled 50 milk spots was done by Due North Communications advertising agency for brand: Dairy Farmers Of Canada in Canada. It was released in the Sep 2007.