Ads Archive / TV, Cinema, Viral, Online ads

DE BEERS: Roses ("A Diamond is Forever" case-study)

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Released:	August 2008
Advertiser:	DE BEERS
Agency:	JWT New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Case study De Beers - brilliant ads Outdoor advertising, which adorns the city Outdoor advertising, which consists of many small pieces outdoor Creative outdoor Best of the month Creativity

Credits:

Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.

Advertiser: De Beers DTC

Brand: A Diamond is Forever jewelery

Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino

Production Company: Humble