Advertising campaign "ACT NOW (The applauding bus shelter)"
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Campaign "ACT NOW (The applauding bus shelter)" →
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ACT NOW: The applauding bus shelter
Stills from video click to enlarge
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| Released: | July 2008 |
| Advertiser: | DEPARTMENT OF ENVIRONMENT  |
| Agency: | MARKETFORCE |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages
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| Tags: |
Creative outdoor
Creative review
Some billboards wich actually work2
Creative ads on bus shelters
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Credits:
The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
