Advertising campaign "DHL 24 Hours Online Tracking (Cursor)"
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DHL 24 Hours Online Tracking: Courier
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| Released: | July 2008 |
| Advertiser: | DHL  |
| Agency: | Ogilvy & Mather Beijing |
| Country: | China |
| Category: |
Transport, travel & tourism
|
Credits:
Ogilvy Beijing organised for a group of couriers to be posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel.
Agency: Ogilvy & Mather, Beijing
Executive Creative Director: Nils Andersson, KweiChee Lam
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li
Copywriter: Yue Song