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Advertising campaign "DHL DELIVERY (DECEPTIVELY FAST)"

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Released:	January 2008
Advertiser:	DHL
Agency:	Ogilvy & Mather Beijing
Country:	China
Category:	Transport, travel & tourism
Tags:	tv-spot Work Creative review Creative selection of ads from China Best ads for DHL

Credits:

"The client wanted a TV campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong.

Prooduct : DHL
Agency : Ogilvy & Mather, Beijing
Executive Creative Director: KweiChee Lam
Executive Creative Director: Nils Andersson
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Director: JinJing Zhu
Prod. Co. : JQK Production, Beijing
Country : China
Other Credits : Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu