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Ads Archive / TV, Cinema, Viral, Online ads

DIEMA'S DREAM FOUNDATION: Vending machine

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Released:	March 2008
Advertiser:	DIEMA'S DREAM FOUNDATION
Agency:	LOWE ADVENTA
Country:	Russia
Category:	Public awareness messages
Tags:	Russian nominees to Cannes Lions 2008 Creative review

Credits:

Advertiser: DISABLED RUSSIAN CHILDREN'S FOUNDATION

Advertising Agency: LOWE ADVENTA, Moscow, RUSSIA

Executive Creative Director: Roman Karev
Creative Director: Andreas Mielenhausen
Copywriter: Andreas Mielenhausen
Agency Producer: Yuri Medvedev
Account Supervisor: Katya Guvakova
Production Company: DELO SL, Moscow, RUSSIA
Director: Andreas Mielenhausen
Producer: Leonid Rakhmanin
Lighting Cameraman: Alexey Andreanov
Editor: Dmitriy Barvet
Post Production: Leonid Rakhmanin
Date Of 1st Transmission: 25/04/2008
Advertising Agency: LOWE ADVENTA, Moscow, RUSSIA

Synopsis
The most common reason why people don't make donations is because they think there's too much effort and time involved. This ad shows how much this attitude is not consistent with the average person's behaviour, because when it comes to buying a simple can of soda, they are willing to waste time and effort, much more than they're willing to spend on a worthy cause.