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Diet Coke: I'm no superwoman
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | February 2009 |
| Advertiser: | MOTHER LONDON  |
| Brand name: | DIET COKE |
| Country: | Russia |
| Category: |
Non-alcoholic drinks
|
| Tags: |
tv-spot
Celebrity marketing
|
Credits:
Diet Coke is to use tonight's Brit awards to launch its new £35m ad campaign featuring Welsh singer Duffy, who is up for four prizes, as a "strong and confident woman who takes control".
The pan-European Diet Coke ad campaign breaks with the Duffy TV commercial to be broadcast at the end of ITV1's coverage of the Brit awards at 21.58pm tonight.
The campaign, which includes posters with the strapline "I'm no superwoman", aims to represent confident young women taking a stand against the pressure of modern life.
In the 60-second TV ad, in which Duffy covers Sammy Davis Jnr's I Gotta Be Me, the singer is seen in a break during a live show and, with the crowd calling for an encore, rejecting the pressure and heading for a break.