Israel Direct Insurance: Desktop

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Released:	November 2008
Advertiser:	DIRECT INSURANCE
Brand name:	Direct Insurance
Country:	ISRAEL
Category:	Investment, insurance & property development Car insurance

Credits:

When our client asked us to drive traffic to their insurance website, we decided to use the most known computer icon in the world: the Microsoft iconic desktop.

Client: Israel Direct Insurance
Brand: Direct Insurance
Spot Title: Desktop
Break Date: October 2008
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Executive Creative Director: Gideon Amichay
Group Creative Director: Yoram Levi
Creative Director: Tal Ben-Ari
Art Director: Eyal Carmi
Copywriter: Shushu (Eran) Spanier
Agency Producer: Sigal Nugassy
Sound Design Company: Soundhouse
Animation Company: Speed
Animation Director: Ilan Manor