The German agency brand.david has launched an augmented reality (AR) campaign for the âFrauennotruf MÃ¼nchen e.V", which is a local non profit organization against domestic violence. In cooperation with Augmented Reality (AR) specialist metaio the advertising have been enriched with multimedia content that can be discovered by anyone using a smartphone. Female victims mostly live in two parallel worlds: while the print campaign suggests a perfect world, the augmented reality leads us into the terrible abyss of the women's fate. The target of the campaign is to bring the subject of domestic violence to light and to reduce victim-hostile prejudices. The campaign is a fine example how augmented reality in combination with the right idea can make a valuable contribution to the social sector.
Client: Frauennotruf Muenchen e.V
Agency: brand.david Muenchen
Date Uploaded: 2010-12-20
Production company: Metaio GmbH
Executive Creative Director: Oliver Helligrath
Creative Director: Oliver Helligrath
Art Director: Judith Buck
Photographer: Erik Dreyer
Media Planning: Crossmedia Hamburg
The TV Commercial titled Frauennotruf was done by Brand David advertising agency for product: Domestic Violence (brand: Frauennotruf Muenchen e.V) in Germany. It was released in the Dec 2010.