Doritos: Power of the Crunch

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Released:	February 2009
Advertiser:	DORITOS
Agency:	GOODBY SILVERSTEIN & PARTNERS
Country:	USA
Category:	Confectionery & snacks
Tags:	SuperBowl 2009 Super Bowl 2009 commercials

Credits:

“Power of the Crunch” is a comedic take on the idea that people are corrupted by ultimate power. In less than 30 seconds, the main character spirals through a series of extreme indulgences and ultimately self-destructs.“The idea that you can make your own spot with a potential run on the Super Bowl was very enticing,” says Director Eric Heimbold. "Conceptually, I wanted to tell a story that’s edgy and funny – and inspired conversation. This project also enabled me to use the skill sets I’ve gained from my work in music videos in terms of storytelling and finding creative solutions.” Agency Goodby, Silverstein & Partners San Francisco


Product: Doritos
Agency: Goodby, Silverstein & Partners, San Francisco
Production Company: Wild Plum
Director(s): Eric Heimbold
Creatives: Tony Molina (DoP)
Sixty Hertz (Post production)
Oliver Power (Editor)
Shelby Sexton (Executive Producer)
Ted Robbins (Producer)
Country: United States of America
Other Credits: Wild Plum Head of Production: Sandy Haddad

Production Designer: Danielle Clemenza

Wardrobe: Marco Morante

Make-Up: Ashley Adams

Sixty Hertz Lead FX Artist: Dan Pierse
Sixty Hertz Colorist: Claude Shires
Sixty Hertz Producer: Suzy Ramirez