Category: Alcoholic Drinks
Product/Service: DOS EQUIS
Agency: EURO RSCG NEW YORK
Production Company: @radical.media, New York, USA
Chief Creative Officer: Lee Garfinkel
Executive Creative Director: Steve Doppelt/Paul Bichler
Creative Director: Brian Platt
Copywriter: Brian Platt
EditingCompany: Euro Rscg
Editing Company: Euro Rscg
Building off the long running Most Interesting Man campaign, and it’s well know tagline “Stay Thirsty My Friends,” Dos Equis utilizes “A Darker shade of thirsty” to introduce consumers to Ambar, their darker, and less well known offering. These spots reveal a previously unseen darker, more mysterious, and seductive side of the Most Interesting Man in the World (MIM). The focus on some of the MIM’s “darker” advice helps to highlight the distinguishing characteristics of Ambar and create intrigue around the product.
The TV Commercial titled Snake Dance was done by @radical.media advertising agency for product: Dos Equis (brand: Dos Equis) in United States. It was released in the Mar 2012.