Dove: "Dove vs National Beauty Pageant, The wall of beauty" TV Commercial by Mccann Erickson Israel

Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen."
Advertising Agency: McCann Erickson, Israel
VP Creative: Eldad Weinberger
VP Digital Creative: Nir Refuah
Creative Director: Nir Levy
Creative Content: Danna Blum
Copywriter: Yoav Hebel
Art Director: Galia Kedem