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Drench: Dehydrated Brains
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | December 2008 |
| Advertiser: | DRENCH  |
| Agency: | CHI and Partners |
| Country: | United Kingdom |
| Category: |
Non-alcoholic drinks
|
| Awards: |
Clio Awards 2009 TV Bronze
|
| Tags: |
tv-spot
Creativity
|
Credits:
A hungover Brains, Thunderbirds' bespectacled scientific genius, is to reprise his role as a groover in a TV ad for water brand Drench aimed at recovering New Year's Eve revellers.
Britvic spring water brand Drench's TV campaign is a tongue-in-cheek prod at the millions of dehydrated viewers struggling through their post-New Year's eve hangovers.
Brains spectacularly screws up a key dance move when he tries to jump over a broomstick. The mishap is followed by the strapline "Dehydrated brains don't perform well".