Dulux: "DULUX WALLS" TV Commercial by Euro Rscg London

Type of Entry: Film Craft
Category: Production Design
Title: DULUX WALLS
Advertiser/Client: AKZO NOBEL
Product/Service: DULUX
Entrant Company: EURO RSCG LONDON, UNITED KINGDOM
Advertising Agency: EURO RSCG LONDON, UNITED KINGDOM
Type of Entry: Film Craft
Category: Production Design
Title: DULUX WALLS
Advertiser/Client: AKZO NOBEL
Product/Service: DULUX
Entrant Company: EURO RSCG LONDON, UNITED KINGDOM
Advertising Agency: EURO RSCG LONDON, UNITED KINGDOM
Executive Creative Director: Mick Mahoney
Creative Director: Fernanda Romano
Art Director: Bráulio Kuwabara
Copywriter: Fábio Abram
Agency Producer: Jodie Sibson Potts
Production Company: STINK London, UNITED KINGDOM
Director: Adam Berg
Producer: Ben Croker
Editor: Paul Hardcastle
Sound Studio: 750mph
Sound Design/Arrangement: Sam Ashwell
Music: Artist/Title: Jonsi/Universal
Post Production: Glassworks
Production Designer: Kem White
Brief Explanation:
This film is an animation of real events. Of real places painted by real people. It starts with a group of people in Brazil carrying tins, rollers and brushes. They gather at a wall and start painting. Time speeds up and we watch the colours travel from one wall to another crossing different countries and places and transforming the grey environments into colourful ones. When we finally get to India time goes back to normal and we can see another group of local people finishing up painting their walls. They step back and admire their work for a moment. Over their image we see a line appear: ‘Let’s Colour’. Then time speeds up again and we see the colours continue it’s journey, just as the DULUX logo appears on top of the ‘Let’s Colour’ line.