| Examples: DUNKIN DONUTS, USA, HILL HOLLIDAY |
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Dunkin' Donuts: Uphill Battle
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| Released: | October 2008 |
| Advertiser: | DUNKIN DONUTS  |
| Agency: | HILL HOLLIDAY |
| Country: | USA |
Credits:
Hill Holliday, Boston was challenged with creating an anthem spot built around Dunkin’ Donuts core product—coffee. In the end, it became apparent all that was needed was the simple, inspirational notion: No matter what uphill battle you’re facing, you can take on with a fresh cup of Dunkin’ Donuts coffee in hand. The commercial shows a vast multitude of everyday people - from a waitress to an office worker to a mail carrier - climbing up a hill with confidence and determination.
Product: Coffee
Agency: Hill Holliday, Boston
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Director: Tim Cawley
Group Creative Director: Kevin Daley
Copywriter: Jeff Baxter
Art Director: Bob Gates
Agency Executive Producer: Brad Powell
Director: Andrew Douglas
Production Company: Anonymous Content
Country: United States of America