EBAY:HERO

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Released:	June 2009
Advertiser:	EBAY
Brand name:	EBAY
Agency:	BBDO
Country:	USA
Category:	Retail stores & rental companies
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Retail Stores
Title: HERO
Advertiser/Client: EBAY
Product/Service: EBAY
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Creative Credits
Chief Creative Officer: David Lubars/Bill Bruce
Executive Creative Director: Greg Hahn
Creative Director: Senior Creative Director: Mike Smith; Creative Directors: Scott Kaplan/Tom Kraemer
Copywriter: Tom Kraemer
Agency Producer: Executive Producer: Ed Zazzera; Assistant Producer: Theresa Ward; Music Producer: Loren Parkins
Account Supervisor: Michael Stefanski/Jim Santora
Production Company: O POSITIVE New York, USA
Director: Jim Jenkins
Editor: Ian Mackenzie, Mackenzie Cutler
Art Director: Scott Kaplan
Post Production: Schmigital
Other Credits: Music House: Bang
Details
Brief Explanation:
To drive traffic to their site, eBay set out to remind people that eBay is the best place to discover great “finds” – including brand new electronics. Research informed us that finding deals on eBay makes people want to share the good news of their bargains with the world. Our TV campaign plays off that truth. In “Hero,” all the children in a classroom can't help writing about their hero – Eric's dad – who found a deal on a Playstation 3 videogame console.