C.N.A: Books

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Released:	February 2009
Advertiser:	Edcon C.N.A
Agency:	THE JUPITER DRAWING ROOM
Country:	South Africa
Category:	Publications & media

Credits:

The Jupiter Drawing Room Johannesburg developed a campaign for CNA that would differentiate it from other retailers during the highly competitive Christmas period. With a limited budget, the campaign needed to showcase the wide variety of products available at CNA, appeal to all age groups and act as a call to action.In a spin on typical retail advertising, a series of stop frame animation spots were created, 12 spots announced specific ‘one day only’ specials every evening for 12 days before Christmas.

Client: Edcon C.N.A
Agency: The Jupiter Drawing Room, Johannesburg
Production Company: The Deli Artists United.
Director(s): Dave Hillier/Frank Weber
Creatives: Tom Cullinan (Creative Director)
Dana Cohen (Creative Group Head)
Jelena Javanovic (Art Director)
Lisa Beyliss (Copywriter)
Hylton Heather (Agency Producer)
Country: South Africa