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Examples: EDF, United Kingdom, EURO RSCG LONDON

Ads Archive / TV, Cinema, Viral, Online ads

EDF: Olympian

TV-Spots   EURO RSCG LONDON
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Released: May 2008
Advertiser: EDF EDF
Agency: EURO RSCG LONDON EURO RSCG LONDON
Country: United Kingdom United Kingdom
Category: Corporate image Corporate image

Credits:

EDF Energy's latest TV ad cuts between former Olympic champions past and present. Reflecting on their halcyon days, they talk about the scale of their achievements and what it means to them looking back.
The ad then draws the connection between overcome massive odds in a lifetime with the challenge of climate change.

The spot is the follow-up to EDF's "it's not easy being green" ad that launched earlier this year. It is supported by a radio campaign and digital activity.

Agency: Euro RSCG London
Production Company: Feel Films
Advertiser: EDF Energy
Brand: EDF
URL: savetodaysavetomorrow.com
Market:United Kingdom
Tagline:This commercial was made from recycled dreams
Director Benito
Account Planner Cameron Hughes
Post Production MPC