Edge: Are you pushing your kids in the wrong direction?

	View online or Subscribe now
Released:	August 2007
Advertiser:	Edge
Agency:	MILES CALCRAFT BRIGINSHAW DUFFY
Country:	United Kingdom
Category:	Public health & safety
Tags:	Education

Credits:

Agency: Miles Calcraft Briginshaw Duffy

Client: Edge

A UK-wide campaign ahs been launched to tackle parental prejudice against practical and vocational learning.

The national TV campaign for learning foundation Edge is the brainchild of agency MCBD and dramatises the problem of pushy parents who may be driving their children down an education road, which isn't right for them.

It will also highlight the options available for the one in five young people who think they have been pushed down the wrong learning path.

The ‘Another Way Forward’ TV campaign will be accompanied by a press campaign planned and bought by PHD and supported by a new website, edgecampaign.co.uk where they can find out more about the learning options available to young people.

PR support from Band & Brown Communications will announce research from Edge's 5,000-strong Parents Panel.