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Advertising campaign "The plan that works"

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EmblemHealth: Couch

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Released:	September 2008
Brand name:	EmblemHealth
Agency:	HILL HOLLIDAY
Country:	USA
Category:	Investment, insurance & property development Health insurance

Credits:

EmblemHealth launching a multi-platform campaign that introduces a new logo and branding to New Yorkers. EmblemHealth is the largest NY-based health insurer in the United States. The campaign brings Emblem Health's logo to life while conveying a simple message that EmblemHealth is "The plan that works." Product: EmblemHealth
Agency: Hill Holliday New York
Illustrator: Arnie Presiado
Executive Creative Director: Alon Shoval
Creative Director: Arnie Presiado
Art Director: Arnie Presiado
Copywriter: Alon Shoval
Agency Producer: Ken Kitch
Director: Geoff McFetridge
Production Company: The Directors Bureau
Country: United States of America

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