Equinox Fitness Clubs: Happily Ever

Credits:

See print campaign .

Description / Synopsis

First campaign from Fallon and new concept for Equinox, a leading fitness facility based in New York. The campaign speaks to the overall life benefit of working out. The campaign runs nationally with a video for the Equinox website, print, and cinema planned.

Context
Everyone has a “Happily Ever” they’re working toward. Some idyllic fantasy that will be the ultimate reward for working out. Each ad features people living out their Happily Ever at its most compelling, provocative outcome, a reminder that motivation can bring you a little closer to your wildest dreams.
Title "Table"
Agency Fallon Worldwide
City Minneapolis
Advertiser Equinox Fitness Clubs
Brand Name Equinox
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Campaign Name Happily Ever
Market United States
Country of Production United States
Language English
Type Television
Length 170 seconds

Executive Creative Director Al Kelly
Creative Director Mike Gibbs
Art Director Daniel Burke, Hans Hansen
Group Creative Director Hans Hansen, Eric Sorensen
Copywriter Eric Sorensen, Roberto Lastra
Director Ellen von Unwerth
Agency Producer Rebecca Donaghe
Account Manager Megan Bailey
Agency Executive Producer David Lyons
Photographer Ellen von Unwerth