Estrella Damm beer: Amunt

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Released:	March 2008
Advertiser:	ESTRELLA
Brand name:	ESTRELLA DAMM/BEER
Agency:	Villarrosàs Barcelona
Country:	Spain
Category:	Alcoholic drinks

Credits:

The project that Estrella Damm's ad agency, Villarrosás, took on at the end of 2007 was to communicate that from now on Estrella Damm was FC Valencia's sponsor. However, the club's situation at the time demanded a much louder statement. We had to deliver a relevant message to the fans, to tell them what we thought about the situation and to say that we were here to stay. So Estrella Damm sent out a powerful message to all Valencia fans - from their very own mouths - by shouting 'Rise up!'.

Agency: VillarRosàs (Barcelona)
Advertiser: Grupo Damm
Brand: Estrella Damm
Production Company: Lee Films
Campaign: Sponsorship FC Valencia

Creative Director: Oriol Villar
Art Director: Marc Menció
Production Company Producer: Iván Fernandez
Director of Photography: Alber Prous
Account Director: Juan Badilla
Agency Producer: Melanie Andrada
Post Production: Infinia
Sound Design Company: BSO