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FANATICS BOOK CLUB: Interview
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | August 2007 |
| Advertiser: | EXCLUSIVE BOOKS  |
| Brand name: | EXCLUSIVE BOOKS FANATICS CLUB |
| Agency: | Ogilvy South Africa |
| Country: | South Africa |
| Category: |
Retail stores & rental companies
|
| Awards: |
London Awards 2007 TV Low Budget Silver
Loerie Awards 2007 TV Bronze
Cannes Lions 2008 Film Silver
|
| Tags: |
ENTERTAINMENT & LEISURE
Creative review
Loerie Awards 2007
Festivals
News
Award show winner
Cannes 2008
|
Credits:
Synopsis
2007 is Exclusive Books Fanatics 10th anniversary, the perfect opportunity to celebrate and amplify the brand. This campaign, aimed at book lovers, is a fresh, new take on the brand's core message, namely that Fanatics is a club for people who simply love to read. In a nutshell, the commercials show avid readers weaving 'literary speak' (ie. the style in which books are written) into, and out of, their everyday conversations and situations.
Agency: Ogilvy South Africa
Client: Exclusive BooksSector: Retail Services/Stores
Writer: Catherine Conradie
Creative Director: Fran Luckin
Agency Producer: Debbie Dannheisser
Production Company: Jump
Director: Michael Middleton
Music & Sound: Shaun - Freqncy
Cinematography: Michael Middleton
Editing: Saki Bergh
Executive Creative Director: Gerry Human
Producer: Janet Sender
Agency Art Director: Mike Groenewald