ExxonMobil: ExxonMobil liquefied natural gas

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Released:	August 2008
Advertiser:	ExxonMobil
Country:	United Kingdom
Category:	Corporate image

Credits:

US oil giant ExxonMobil is standing by a TV ad suggesting that liquefied natural gas was "one of the world's cleanest fuels" and threatening to appeal against a ban by the UK advertising watchdog.

ExxonMobil said the ad was "accurate and truthful", after the Advertising Standards Authority today upheld four complaints from viewers saying the ad misleadingly implied that liquefied natural gas was environmentally friendly when in fact it caused significant carbon emissions.

The TV campaign featured three employees talking about the energy challenges facing the world today, ending with the message: "ExxonMobil ... Taking on the world's toughest energy challenges."