Ezys: EŽYS Summer intern Ad Campaign

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Released:	August 2008
Advertiser:	Ezys
Agency:	MILK
Country:	Lithuania
Category:	Commercial public services
Awards:	Golden Hammer 2008 Advertising Campaigns Diploma
Tags:	Award show winner

Credits:

Award: Diploma
Entrant: MILK
Country: Lithuania
Entry title: EŽYS Summer intern
Category: ADVERTISING CAMPAIGNS
Subcategory: H-2 Integrated communications
Product/Service: mobile card
Brand name: Ezys
Advertiser: OMNITEL
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: EŽYS is a mobile prepaid brand for youth, which is all about seizing and squeezing the day. This summer EŽYS ran a campaign EŽYS Summer intern - an alternative summer jobbing program for students. EŽYS found 20 adventurous summer jobs all over Europe, posted the job offers online and invited to “submit the hands” for them. Each of 20 SELECTED STUDENTS become a star of local mtv show and with help of nokia phone, a bloger.