To kick off National Preparedness Month in September, Leo Burnett, in partnership with the Ad Council and the Federal Emergency Management Agency (FEMA), released a new series of PSAs focused on the notion: "You never know when the day before is the day before."
The "The Day Before" TV spot captures the day before the largest earthquake in the Bay Area on October 17,1989, which appears to be just like any other day. The campaign illustrates the importance of preparing today to help reduce the consequences of a disaster tomorrow through real people and emergencies across the country.
Client/Campaign: FEMA, “Ready” Campaign
Spot: “Today Is The Day Before”
Agency: Leo Burnett Chicago
EVP, Chief Creative Officer: Susan Credle
VP, Creative Director: Ryan Wagman
VP, Creative Art Director: Nuno Ferreira
Associate Creative Director: Guybrush Taylor
Copywriter: Jake Bogoch
VP, Executive Producer: Rob Allen
EVP, Account Director: Bob Raidt
VP, Account Director: Rich Pieczynski
Senior Account Executive: Danielle Wilburn
Account Executive: Christine Zinker
Production Company: Motion Theory
Director: Guillaume de Fontenay
Director of Photography: John Houtman
Line Producer: Rob Newman
Editing House: Mirada
Editor: Erik Barnes
Producer: Leighton Greer
Music Studio: Big Foote Music + SoundComposer: Darren SolomonProducer: Ray Foote
Audio Mix: Static Studios
Mixer: Steven Vandeven
Radio Production: Static Studios
Engineer: Steven Vandeven
Studio: Static Studios
Print Production Studio: Mundocom
The TV Commercial titled The Day Before was done by Leo Burnett, Chicago advertising agency for product: Federal Emergency Management Agency (FEMA) (brand: FEMA) in United States. It was released in the Sep 2012.
FEMA: Al Roker
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