Fiat: Crash Test Panda

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Released:	June 2009
Advertiser:	FIAT
Agency:	MARCEL PARIS
Country:	France
Category:	Cars
Awards:	Cannes Lions 2009 Film Gold
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Cars
Title: CRASH TEST PANDA
Advertiser/Client: FIAT
Product/Service: FIAT CAR RANGE
Entrant Company: MARCEL PARIS, FRANCE
Advertising Agency: MARCEL PARIS, FRANCE
Creative Credits
Chief Creative Officer: Frederic Temin/Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor: Frederic Témin
Production Company: WIZZ Clichy, FRANCE
2nd Production Company: WAM Paris, FRANCE
Director: Rémi Devouassoud
Producer: François Brun/Pierre Marcus
Editor: Wam
Sound Design/Arrangement: WAM Son
Music: Artist/Title: Queen/"Save Me"
Animation: Rémi Devouassoud
Art Director: Dimitri Guerassimov
Post Production: Cédric Herbet/Eric Alcuvilla
Details
Brief Explanation:
A Fiat 500 driven by a panda crashes in slow motion. The panda remains perfectly safe. Tag: Engineered for a lower impact on the environment. Fiat. The lowest CO2 emission car range in Europe.