Leo Burnett Chicago's new "Redundancy Incorporated, Inc." spot for Fifth Third Bank introduces consumers to the bank's DUO Card, which offers the financial flexibility of both credit and debit in one card. The spot humorously highlights the unnecessary redundancy of carrying two cards, and is part of Fifth Third's "The curious bank" campaign, which introduces the notion that challenging conventional wisdom leads to better banking ideas.
Client: Fifth Third Bank
Campaign: "The curious bank"
Agency: Leo Burnett Chicago
Chief Creative Officer: Susan Credle
SVP, Executive Creative Directors: Dave Loew and Jon Wyville
Creative: John Deignan, Jim Genell, Jason McKean
SVP, Executive Producer: David L. Moore
Sr. Producer: Scott Gould
Account Management: Ray DeThorne, Lauren Gibbs
Production Company: Moxie Pictures
Director: Frank Todaro
EP: Lizzie Schwartz
Producer: Laura Heflin
Director of Photography: John Zilles
Editor: Lucas Spalding, Spotwelders, LA
Post House: Filmworkers Club, Chicago
Sound/Mix: Another Country, Chicago
The TV Commercial titled Redundancy Incorporated, Inc. was done by Leo Burnett, Chicago advertising agency for product: Fifth Third Bank (brand: Fifth Third Bank) in United States. It was released in the May 2012.