PURINA: Park Bench (TV) (1968)
ANTI-DRUG: Talk to Frank - Pablo The Drug Mule Dog anti-cocaine advert
| View online or Subscribe now | |
| Released: | July 2007 |
| Advertiser: | TWENTIETH CENTURY FOX HOME ENTERTAINMENT  |
| Brand name: | Firehouse Dog |
| Agency: | Synchronicity |
| Country: | USA |
| Tags: |
tv-spot
Household maintenance & pet products
PUBLICATIONS & MEDIA
Work
|
LONDON - Vizeum has created an ad specifically for dogs, featuring a high-pitched sonic feed that is undetectable to the human ear, to promote the new 20th Century Fox film 'Firehouse Dog'.
Twentieth Century Fox tasked the agency with creating a trailer that targets
dogs, to spark interest in the new film, which goes on general release on
Friday. Vizeum conceived an ad which would attract dogs to the TV set.
Creative agency Synchronicity embedded a 17 Kilohertz sound spike into the ad, which breaks on TV today. The sonic feed accompanies a voiceover that announces: "Calling all dogs! Next time you take your humans for a walk, take them to 'Firehouse Dog'."
