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Examples: HSBC, First Direct, United Kingdom, JWT, London

Advertising campaign "Fierst Direct (Black & White Banking)"

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First Direct: Firemen

TV-Spots First Direct JWT, London
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Released: February 2009
Advertiser: HSBC HSBC
Brand name: First Direct First Direct
Agency: JWT, London JWT, London
Country: United Kingdom United Kingdom
Category: Banking Banking

Credits:

JWT London stepped back in time to create these spots for First Direct banking

Client: HSBC
Agency: JWT London
Directors: Mike McKenna/Greg Martin
Executive Creative Director: Russell Ramsey
Copywriter: James Humphreys
Art Director: Craig Hunt
Producer: Roy Swansborough
Country: United Kingdom

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