Ford Falcon XR8 Ute: Falcon XR8 Ute

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Released:	July 2007
Advertiser:	FORD
Brand name:	Ford Falcon XR8 Ute
Agency:	JWT Melbourne
Tags:	TV Spots

Credits:

Credits:

Agency: JWT Melbourne

Title: Utopia

Copywriter: Scott Glennon

Art Director: Jason Ryan

Creative Director: Jeremy Wynne

Director in Charge: Ben Epstein

Agency Producer: Justine Kubale

Director: Patrick Hughes

Prod Co.: @radicalmedia

Client: Andy Hoang

Project Title: Ford Falcon XR8 Ute
Client: Ford
Description: The Falcon Ute is back!JWT Melbourne has just released a new campaign for the latest Ford Falcon XR8 Ute.The campaign uses
the tagline: Falcon XR8 Ute. The power it gives blokes is unbelievable.The TV spot takes us on a journey into a world where blokes have
more say. And we?re not talking your namby-pamby suit wearing type of blokes. It?s a world where the paper boy delivers rolled up garlic
kebabs and widescreen plasmas come as a standard 280 inches.Andy Hoang, Ford?s marketing communications manager, says the ad, while aimed
directly at blokes, doesn?t alienate the female audience.?It?s a fun ad that shows guys taking the mickey out of themselves and the
things they hold dear. It?s an ad that will also make women laugh and probably roll their eyes when they recognize a few of their
beloved?s own traits in the ad,? he said.The campaign consists of 1 x 60 sec TVC, 2 x 30 sec TVCs and various online
executions.Credits:Agency: JWT MelbourneTitle: UtopiaCopywriter: Scott GlennonArt Director: Jason Ryan Creative Director: Jeremy
WynneDirector in Charge: Ben EpsteinAgency Producer: Justine KubaleDirector: Patrick HughesProd Co.: @radicalmediaClient: Andy HoangFor
further information or quotes, please call Nichola Patterson on 0411 516 517.