Ford Fiesta: This is now (Zeitgeist)

Credits:

Ad by Ogilvy Advertising London for the all-new Ford Fiesta, shot in Berlin, directed by Noah Harris. The music is by Pluxus, it's called "Transient".

Client: Mark Simpson, director of marketing communications, Ford of Europe

Brief: Deliver a pan-European multimedia campaign for the new Ford Fiesta
Creative agency: Ogilvy Advertising London
Copywriter: John Crozier
Art director: Dom Sweeney
Planners: Stephen Wallace, Magali Jaumol
Media agency: MindShare
Media planner: Howard Titley
Production company: Blink
Director: Noah Harris
Editors: Sam Sneade, Vanessa Wood
Post-production: Framestore
Audio post-production: Jungle (Engineer - Graham Elston)

Exposure: TV, outdoor, print, online pan-European

The ad opens on a man raking up leaves in his garden at night. As the music starts, the garage door opens to reveal a TV, with modern art on its screen. The TV glides out of the garage into the city.

It is joined by more TVs, which have different images on their screens, as they travel through a city. The TVs then come together - as blocks - to make the shape of a car.

The screens on the TVs flick between images from fashion, art, architecture design, and finally join to create the image of the new pink Ford Fiesta.

The real car then emerges from behind the TVs and drives off.