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Ford Mondeo: Balloons Viral NZ
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | November 2007 |
| Advertiser: | FORD  |
| Brand name: | Ford Mondeo |
| Agency: | JWT New Zealand |
| Country: | New Zealand |
| Category: |
Cars
|
Credits:
Product: Ford Mondeo
Agency: JWT New Zealand
Creative Director: Angus Hennah
Art Director: Rod Prosser
Copywriter: Angus Hennah
Director: Adam Gunser
Production: Automatic Films
Country: New Zealand
To extend and localise Ford Mondeo's European produced launch commercial "Balloons" JWT NewZealand created a viral copycat of the spot. It created widespread debate on You Tube whether it was real or fake. A two minute piece on NewZealand's TV3 National News proved it to be fake but in the process created mass exposure for Ford and Mondeo.