Advertising campaign "Ford Race for the Cure (Warriors in pink)"
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Ford (Race for the Cure): Sister
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | FORD  |
| Agency: | Y&R Team Detroit |
| Country: | USA |
| Category: |
Public health & safety
|
| Tags: |
Creativity
PUBLIC HEALTH & SAFETY
Creative review
Creative ads against cancer
Social Advertising
|
Credits:
Mark Pellington of Crossroads via Team Detroit captivates hearts in these optimistic Ford spots, supporting the Susan G. Komen Race for the Cure.
From 89 Editor Duncan Shepherd:
Breast cancer is a serious subject, and as an editor, you work with the clay you’re given. Mark’s (Pellington) footage was in a different league as far as emotional energy was concerned. Call me a sadist, but I want to make people cry if it does some good. And you can’t show “hope” in :30 unless you also show despair.
Client: Ford
Agency: Team Detroit
CD: Lauren Crane
CD: Linda Meek
Agency Producer: Stephen Palmer
Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Carole Hughes
Editorial: 89 Edit
Editor: Duncan Shepherd
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Post/Effects: Ring of Fire
Telecine: Rushes
Colorist: Gino Panaro
