Ford (Race for the Cure): Wife

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Released:	August 2008
Advertiser:	FORD
Agency:	Y&R Team Detroit
Country:	USA
Category:	Public health & safety
Tags:	Creativity Best of the month PUBLIC HEALTH & SAFETY Creative review Creative ads against cancer Social Advertising

Credits:

Mark Pellington of Crossroads via Team Detroit captivates hearts in these optimistic Ford spots, supporting the Susan G. Komen Race for the Cure.

From 89 Editor Duncan Shepherd:

Breast cancer is a serious subject, and as an editor, you work with the clay you’re given. Mark’s (Pellington) footage was in a different league as far as emotional energy was concerned. Call me a sadist, but I want to make people cry if it does some good. And you can’t show “hope” in :30 unless you also show despair. Client: Ford

Agency: Team Detroit
CD: Lauren Crane
CD: Linda Meek
Agency Producer: Stephen Palmer

Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Carole Hughes

Editorial: 89 Edit
Editor: Duncan Shepherd
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith

Post/Effects: Ring of Fire

Telecine: Rushes
Colorist: Gino Panaro