Frank: Talking nostrils (Pablo the drug mule dog)

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Released:	October 2009
Advertiser:	GOVERNMENT
Brand name:	FRANK
Agency:	Mother London
Country:	United Kingdom
Category:	Public health & safety

Credits:

Adverts voiced by Peep Show's David Mitchell are intended to warn 15- to 18-year-olds about the dangers of the drug


The ad campaign, which is backed by a £1.6m media spend, aims to warn 15- to 18-year-olds about the risks of using cocaine and the damage it can do to the body.

Frank, the government's drugs and information advice service, is to launch the first of three surreal TV ads tonight on Channel 4 during Rude Tube.

The campaign, developed by ad agency Mother, features the return of Pablo the drug mule dog with a new focus on the purity issue and the damage cocaine does to the nose and heart.

According to figures from the government and the Frank helpline, while only 6.6% of under-25s say that they have used cocaine in the last year, calls for information and advice on the drug account for 24% of all traffic on the phone line. This makes it the second most asked-about topic by youths on the Frank helpline next to cannabis.