French Road Safety: Motorcycle

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Released:	October 2007
Advertiser:	French Road Safety
Agency:	Lowe Stratéus
Country:	France
Category:	Public health & safety
Awards:	Campagne Citoyenne 2008 Winner

Credits:

A new campaign for the Road Safety in order to promote a strict respect of rules for all users of the road. 9 out of ten accidents are the results of traffic law infringement and most of these the result of a small rule infringement.
The films based on the concept “Just” – “You are driving just a bit to fast”, ”You have just read a text”, “You have just forgotten to indicate you were turning” – remind that we are all prone to sometimes, infringing “just” a bit the rules but that the consequences can be tragic.

Title "Motorcycle Indulgence"
Original Title "Complaisance à moto"
Agency Lowe Stratéus
City Paris
Advertiser Ministère de l'Ecologie, du Développement et de l'Aménagement Durables
Brand Name DCSR
Product Name Road Safety
Business Sector Road Safety
Campaign Name Only a Little
Date of First Publication 10/14/2007
Market France
Country of Production France
Language French
Type Television
Length 30 seconds
Awards Prix de la campagne citoyenne, 2008 (Winner) for Authorities and Affiliates