Fresh & Fruity: Wrecking Balls

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Released:	September 2009
Advertiser:	Fonterra
Brand name:	FRESH 'N' FRUITY
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Dairy products

Credits:

Client: Fonterra
Agency: Colenso BBDO, Auckland
Production Company: The Sweet Shop
Director: Noah Marshall
Post production: Jon Baxter
Music + Sound Production: Groove Armada / Shane Taipiri
Executive Creative Director: Nick worthington
Creative: Kimberley Ragan
Creative: rebecca Johnson-Pond
Editor: Tim Mauger
Agency Producer: Nigel Sutton
Producer: Charlene George
Producer: Tim Fermino
Country: New Zealand
Account Director: David Bowles, Antonia Baker
Account Manager: Krystel Houghton
Planner: Sue Gill

Fresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand.

And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt – because no one does fresh and fruity like Fresh 'n Fruity.