Frito-Lay Dips: Made For Each Other - “Firesprite”

	View online or Subscribe now
Released:	February 2009
Advertiser:	FRITO-LAY
Agency:	GOODBY SILVERSTEIN & PARTNERS
Country:	USA
Category:	Savoury foods

Credits:

Synopsis: Life can get a little complicated when you torch everything around you. So what’s a friendly little Firesprite to do?

Enter the world of Frito-Lay’s Dips and Chips—a magical place where the stars have aligned and everyone always finds their perfect match. “Made for Each Other” is about that brilliant moment where two worlds collide to make an even greater whole. Like the pieces of a puzzle or a key to a lock, they’re a perfect fit. Much like Dips and Chips, when our two heroes meet you just can’t help but smile.

Launch Date: 02/09/09
Client: Frito-Lay North America

Agency: Goodby, Silverstein & Partners
Assoc. Partners, Group Creative Directors: Hunter Hindman, Rick Condos
Art Director: Jessica Feeney
Senior Writer: Alexandra Tyler
Executive Producer: Amanda Cox
Senior Producer: Julie Hart
Producer (Music): Todd Porter
Account Director: Nancy Reyes
Account Manager: Nida Haider


Production Company (animation): Blacklist
Director: Pistachios
Executive Producer: Adina Sales & Aaron Kisner
Producer: Karen Lawler & Alexander Unick

Music: Leon Jean Marie
Production Company (logo): Cobra Creative