Full Throttle: In The Line

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Released:	February 2009
Brand name:	FULL THROTTLE ENERGY DRINK
Agency:	Mother New York
Country:	USA
Category:	Non-alcoholic drinks

Credits:

Mother New York announce Full Throttle’s sponsorship of the National Hot Rod Association in a spectacular way. This is three of a six-spot TV campaign that pays homage to the history, heroes, and the spectacle that surrounds the sport of drag racing. Directed by Linus Karlsson through Greencard Pictures.

Client: National Hot Rod Association
Agency: Mother New York
Production Company: Greencard Pictures New York
DoP: Crille Forsberg
Creative Director: Linus Karlsson, Paul Malmstrom
Art Director: Mat Driscoll
Copywriter: Greg Hunter
Agency Producer: Michael Aaron
Producer: Hend Baghdady
Executive Producer: Nick Kadner
Country: United States of America
Finishing /VFX Manic
Online/VFX Artist Eddie Reina
Online Producer Rebecca Smith

Editorial Company Jump New York
Executive Producer Elizabeth Krajewski
Producer Jenna Louie
Editor Luis Moreno
Assistant Editor David Bryen

The Mill Telecine
Colorist Damien Van Der Cruyssen
Claudia Guevara Telecine Producer

Sound Design / Mix Manic
Audio Mixer / Sound Designer Stephane Guyot