Fundokin Dressing: Vegetable Yoga

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Released:	August 2009
Advertiser:	FUNDOKIN SOY CO., LTD.
Brand name:	FUNDOKIN
Agency:	I&S BBDO Inc.
Country:	Japan
Category:	Savoury foods

Credits:

Objective it is a newly developed product which has halved its calorie and oil content in line with the recent boon in health consciousness. Focuses on the advantage and makes the distinction from other competitive dressing, and holds a position in the market. Concept in line with modern health awareness, it uses yoga as a motif because yoga is very popular with woman. Woman will intuitively feel that it makes vegetables healthier.

Agency: I&S BBDO Inc.
Client Staff: Masanori Fujiwara
Account Staff: Keita Tashiro
Creative Director: Tatsuo Ueno
Director: Kimiaki Takeshita
Photographer: Syuji Kagami