ORANGE BABIES: WELCOME TO THE WORLD

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Released:	June 2009
Advertiser:	ORANGE BABIES
Brand name:	FUNDRAISING
Agency:	OGILVY AMSTERDAM
Country:	Netherlands
Category:	Public awareness messages
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: WELCOME TO THE WORLD
Advertiser/Client: ORANGE BABIES
Product/Service: FUNDRAISING
Entrant Company: OGILVY AMSTERDAM, THE NETHERLANDS
Advertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS
Creative Credits
Creative Director: Darre Van Dijk/Piebe Piebenga
Copywriter: Piebe Piebenga
Agency Producer: Brenda Bentz Van Den Berg
Advertiser's Supervisor: Baba Sylla
Account Supervisor: Tom Ijzer
Production Company: BONANZA AMSTERDAM, THE NETHERLANDS
Director: Jonathan Weijland
Producer: J.B. Macrander
Editor: Condor
Sound Design/Arrangement: Condor
Music: Artist/Title: Darre Van Dijk
Art Director: Darre Van Dijk
Lighting: Jonathan Weijland
Post Production: Condor
Other Credits: Amicollective
Details
Brief Explanation:
Awareness and fundraising for pregnant women in Africa infected with HIV. If they get the right medicine the chance that their children will be infected as well will be reduced to 50%. A voiceover talks to an unborn child about what the future will bring him or her, as soon as he or she is born. The story is illustrated with painted bellies of pregnant women who are infected with HIV. As a viewer you can save the future of those children.