TOK&STOK: MOUSE

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Released:	June 2009
Advertiser:	TOK&STOK
Brand name:	FURNITURE STORE
Agency:	DDB BRASIL
Country:	Brazil
Category:	Retail stores & rental companies
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Retail Stores
Title: MOUSE
Advertiser/Client: TOK&STOK
Product/Service: FURNITURE STORE
Entrant Company: DDB BRASIL São Paulo, BRAZIL
Advertising Agency: DDB BRASIL São Paulo, BRAZIL
Creative Credits
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio
Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio/Andre Pedroso/Joao Mosterio
Copywriter: Adriano Matos
Agency Producer: Gilberto Pires (Gibinha)
Advertiser's Supervisor: Regis Dubrule/Ghislaine Dubrule
Account Supervisor: Luciana Paiva/Adriana Barreto/Daniel Malavazzi
Production Company: CIA DE CINEMA São Paulo, BRAZIL
Director: Tom Stringhini
Producer: Cia De Cinema Team
Editor: Fernando Bortoletto
Sound Design/Arrangement: Tesis
Art Director: Rodrigo Tortima/Tiago Freitas
Lighting: Ralph Strelow
Post Production: Tribbo Post
Details
Brief Explanation:
The film shows a woman arriving home carrying a package. She sees something the camera doesn’t reveal and screams hysterically. After she screams, camera zooms in and reveals a mouse. Then it cuts back to the woman who is now on top of a chair that has been assembled in only a few seconds. Enters lettering “Really easy-to-assemble furniture.” Cuts to logo of Tok & Stok furniture shop.