Global Fund: "Baby in the Sky" TV Commercial by Passion Pictures

France’s first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. To mark the launch, Passion Paris animation collective Bonzom have created a free floating, phantasmagorical film, Baby In The Sky. Full of vivid colour and tinged with a dreamlike quality, the film follows a baby as it takes flight and embraces an HIV-free future. “The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization,” explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom.
Agency: Global Fund
Production Company: Passion Paris Production
Director: Jack Antoine Charlot@Bonzom
Executive Producer: Marc Bodin-Joyeux & Claire Potel
Animation Production: JSCB (Je Suis Bien Content)
Production manager: Marc Jousset Perrine Capron
Script Scenario & Idée Originale: Olivier BARDY & Jack Antoine Charlot
Storyboard: Kalkaire
Art Developement: Kalkaire
Animation: Guillaume Delaunay,Dimitri Lecoussis, Damien Barrau, Davy Durand
Compositing: François Leroy, Jimmy Audoin
Sound design studio: Dîner au Motel
Sound designer: Michael Fakesch & Stéphane Papin
Voice over: Carla Bruni Sarkozy
Air date: Mid May
Music: Amy Winehouse / Universal “Black is back”