Global Warming: "Theatrical Trailer" TV Commercial by Grey, Tel Aviv

Description / Synopsis
A fake Theatrical trailer for a fake movie.
The name of the fake movie is "the end of the world" and it's coming soon...
Context
Making people understand that we must act now and we must solve the global warming problem.
Results
More people logging in to the web and joining greenpeace.
Title: "Theatrical Trailer"
Agency: Grey - Tel Aviv
Advertiser: Greenpeace
Date of First Publication: 12/20/2007
Market: Israel
Creative Director/Art Director/Copywriter/Director: Ben Sever
Editor: Simon Herman
Music Company / Composer: Tomerbiran
Senior Creative director: yonatan stirin