Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / TV, Cinema, Viral, Online ads
Google GMail: Art Attack
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | March 2008 |
| Brand name: | Gmail  |
| Agency: | Saatchi & Saatchi Russia |
| Country: | Russia |
| Awards: |
ADCR Awards 2008
|
| Tags: |
Stop-Motion
Impressive search engine ads
Getting real software interface
Creativity
Creative review
Award show winner
|
Credits:
Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."
Product : GMail Russia
Agency : Saatchi & Saatchi RussiaExecutive Creative Director: Stuart Robinson
Copywriter: Daniel Lunn
Art Director: Adrian Ely
Agency Producer: Tatiana Gurevich
Country : Russia
